Yahoo! Promotion Advertising YDN Display ads with explosive power. Rather than questioning if the search will be implemented? We use high performance case studies to continually improve results.

What can we do for your business? Working with major portal sites such as Yahoo! JAPAN to increase outreach to users.

  • Are you experiencing a rise in CPC search adverting?
  • Do you want to approach potential customers?
  • Do you want to target users who have already visited your site?
  • Advertise to users who have visited competitors sites?

What is YDN?

Using Yahoo! JAPAN or Yahoo! for contextual advertising to deliver and place ads on linked sites. Using both text and banner ads to expand your appeal on a strictly pay per click basis.

What is YDN?

YDN Delivery Format

Interest Match

Finding users that have visited similar sites or clicked on ads, delivering target advertising based on interests.

Site Retargeting

Targeting users who have already visited your site. Enticing regular visits to the site, boosting the opportunity for purchase or contracts being made, focusing on interested parties for higher return.

Demographic Targeting(Age, Gender, Region)

Using Yahoo! JAPAN user IDs to target users with specific interests, looking into users search history for more precise target advertising. Creating ads with a more appealing approach for a specific user.

Search Targeting

Targeting users who use brand specific keywords on Yahoo!

Site Category Targeting

Delivering to specific categories on Yahoo!

Interest Category Targeting

Targeting specific users interest categories on Yahoo!

Placement targeting

Deliver to specific sites that are built into the Yahoo! Network.

YDN Features and Effect

Not only Yahoo! JAPAN but using YDN allows for access to a number of large portal sites

Including Yahoo! JAPAN, content ads can also published on a number of other portal sites including: excite, NAVER and Bing. It is often considered that using other DSPs for distribution will have a negative effect on ads, however it is much more likely to increase the overall surface.

Delivered in accordance to a variety of targeting techniques

・Users with previous searches for brand or services
・Users who have previously visited your site
・Targeting specific genders/age
・Target specific regions where services are provided

By using detailed target ads, you are much more likely to deliver to potential customers. Working on a method to create the most ideal approach for your advertising plan.

Text and banner advertising

Originally YDN only used text ads to target potential ‘interest matches’, however, with the introduction of banner advertising you have a two pronged focus that allows for a much wider reach. This is a main point in higher success for target advertising using YDN.

How J-Grip’s utilizes YDN features

1. Breaking down ‘search targeting’

The overwhelming power of Ad distribution has for a very long time been based on search history and its usage. A focus has been approaching users with a higher chance of accessing products or services, however our service allows for this as well as an increase customer reach to those who may not have originally had access.

2. Thorough utilization of infeed ads

An easier way of reaching smartphone users for specific products or services through YDN may be through infeed ads.
Infeed ads will allow for smart phone users who regularly access Yahoo! Top Page or Yahoo! News to immediately be drawn to advertisements on their news feed, much like that of Native Ads. Using our creative team to design and implement ads that will not only be reviewed periodically for the best possible outcome but created speedily and efficiently.

3. Distributing to the right site

YDN performs by investment, creating displays that allow for not only distribution to the right site but the site with the best possible turnover.
With a number of ongoing projects, we are continually developing our know how to the fullest so to implement for the best possible results for our clients.

Industry specific recruitment company

We implemented retargeting and search ads using banners as well as text ads and in feed ads. Through YDN we saw a high click through rate on in feed ads. Using a number of different methods we were able to increase CTR and ultimately improve conversion.

Increase material request for real estate investment site

Using retargeting and search ads to target high end users. There was a lot of competition at first with costs for conversion higher than expected, but through trial & error and data analysis we were able to concentrate our ads and eventually halved our CPA.

Inquiries for female consulting service

We decided not to implement very specific targets and instead delivered through retargeting. This was we saw a dramatic increase in inquiries. By only targeting specific genders we were able to reduce the CPC and by using target ads our conversion also increased.

Industry specific recruitment company

We implemented retargeting and search ads using banners as well as text ads and in feed ads. Through YDN we saw a high click through rate on in feed ads. Using a number of different methods we were able to increase CTR and ultimately improve conversion.

Increase material request for real estate investment site

Using retargeting and search ads to target high end users. There was a lot of competition at first with costs for conversion higher than expected, but through trial & error and data analysis we were able to concentrate our ads and eventually halved our CPA.

Inquiries for female consulting service

We decided not to implement very specific targets and instead delivered through retargeting. This was we saw a dramatic increase in inquiries. By only targeting specific genders we were able to reduce the CPC and by using target ads our conversion also increased.