Content Recommendation Ads Increase the likelihood of potential customers

What is content recommendation ads?

Underneath most news articles you will usually find ‘recommended content’ this is content that matches the users previously read articles or search interests. Allowing for access to a wider range of articles that may interest certain users. Using this format, we can increase your audience through specific articles.

What is content recommendation ads?

Features of content recommendation ads

A wider reach of potential customers

By using content recommendation in unison with listing ads you are able to reach a number of users who may not already be aware of your products or services, by targeting users who are on similar sites, you not only expand your client base but allow for new users to get to know your company.

You can choose your reach

Recommendation ads are formatted through CPC, allowing you to set your reach from the offset. Recommendation ads can start at as little as 10 yen per click, creating new users/customers at such a low price is something a lot of people do not know.

Low cost with large user reach does come with a downside

This service does not allow for specific targeting. However, with such a large area of users the rate of attraction is high, and using other ad approaches in unison does help.

How J-Grip operates with content recommendation ads

1. Advertising plans created to fit your specific goals

Using a short-term advertising plan to target a large group of specific users is self-evident. However, as it may not have medium to long term benefits it is essential to nurture potential customers. How does one find customers with high interest in products or services? How does one maintain the willingness of those potential customers? J-Grip’s overall advertising design answers these questions.

2. Writing interesting articles for greater results

Writing articles with no actual purpose will yield no or few results. At J-Grip we take pride in finding writers of the highest quality to match our clients’ goals while maintaining user interest. And not just one article but a range that will increase advertising distribution and results.

3. Measuring the users’ motivation

J-Grip prides itself on being able to measure the users interest in specific articles, building on our audience base to create the best possible outcome for our clients. By focusing on what works and has the best click to potential user ratio we are able to continually expand and develop our approach in writing the highest quality articles.

Results

Able to approach users we were previously unable to reach

At first our main focus for advertising was through listing only, but through the introduction of YCD (Yahoo! Content Discovery) we were able to reduce the CPC to less than 20 yen and the number of acquisitions increased

Site PVs increased 3 times

Running a content marketing site with a lot of articles, we wanted to increase PV and KPI to develop potential customers. Through implementing YCD and PopIns we were able to decrease the CPC to 20-30 Yen and the users increased their PV to average of 4 pages

Able to approach users we were previously unable to reach

At first our main focus for advertising was through listing only, but through the introduction of YCD (Yahoo! Content Discovery) we were able to reduce the CPC to less than 20 yen and the number of acquisitions increased

Site PVs increased 3 times

Running a content marketing site with a lot of articles, we wanted to increase PV and KPI to develop potential customers. Through implementing YCD and PopIns we were able to decrease the CPC to 20-30 Yen and the users increased their PV to average of 4 pages