Google AdWords Display Network(GDN) The World’s Largest Network

What can we do for your business? Ad delivery to Google’s millions of networks

  • Are your CPC ads rising?
  • Do you want to approach potential customers?
  • Do you want to target users who have already visited your site?
  • Advertise to users who have visited competitors sites?

What is GDN?

Google Display Network allows for advertising to be delivered to a large range of potential customers using ‘contextual advertising’.
It is possible for even the smallest site to reach Google’s enormous global network and become the frontrunner in advertising for their service. Using two types: CPM and PPC.

What is GDN?

GDN Delivery Format

Content targeting

Specific keywords used to match targets.

Placement targeting

Targeting to specific pages or sites.

Topic targeting

Targeting specific categories on pages or sites.

Interest category

Targeting users specific interests through categorization.

Remarketing

Targeting users who have previously visited your site.

DSK

Specifying DSK keyword settings for the highest possible distribution rate on ads.

Google AdWords Display Network (GDN) Features & Effects

Ad distribution to Google’s vast network

Distribution to large portal sites such as Ameba and Livedoor, also allowing for delivery to personal blogs, AdSense partner sites, becoming the central hub using corporate characteristics and techniques.
Also using YouTube, Gmail, Google maps and other Google alliances to have the largest reach within Japan.

Distribution in accordance to a variety of targeting techniques

In unison with YDN, you can use GDN to tailor specific target ads for a variety of ad distribution formats.
Unlike DSP, this is a service that makes it easy verify the effects of changes to operations and targeting.

Distribution of text format in banner advertising areas

Creating effective text ads in place of banner advertisement on GDN has been evolving over time using various degrees of trial and error, GDN text ad titles are of the utmost importance.
Devising a title that targets users specific interests will increase CTR exponentially.

J-Grip featured operations with GDN

1. Direct link of distribution to investment performance of DSK

Many agencies will talk up re-marketing as a good way of increasing results, however by implementing DSK J-Grip has several cases that show their distribution through re-marketing has increased results. With an overwhelming knowledge of keyword settings, distribution effects and operation we continue to maintain the best possible results for our clients.

2. A responsive format that does not shy away

GDN does not just work with banner and text ads but uses several automatic variations of responsive ads for a larger range on distributing ads.

Moreover, a unique format of banner and text ads allows for more cases of return on clicks.

3. From data feed creation to dynamic advertising

Even when sites or products contain a lot of data our dynamic advertising strategy allows for a greater effective role in distribution. Using our recommended distribution service, we can compress large amounts of information for a much more accessible remarketing strategy which ultimately leads to a higher output of results. We can also handle difficult settings to manage data feed creation.

Success record

B2B site lead acquisition

Through DSK and remarketing we developed multiple patterns by seperating text ads, responsive ads, banner ads and appeal axis, which led to an improvement in CTR. As a B2B company it is difficult to obatain good results but we were able produce leads with a good CPA

Attracting customers to big car manufacturer dealership

In order to obtain new customers we promoted to potential customers through GDN. Using custom categories to distribute to potential users, and implementing analytics to adjust to the right method we were able to return with a low CPC.

Acquiring new members to job info site

Utilizing dynamic re-marketing we used variations of creative ads based on job information. The performance of remarketing was high with a CPA of about 30% and we were able to deliver to the right users not just through GDN but other platforms too

B2B site lead acquisition

Through DSK and remarketing we developed multiple patterns by seperating text ads, responsive ads, banner ads and appeal axis, which led to an improvement in CTR. As a B2B company it is difficult to obatain good results but we were able produce leads with a good CPA

Attracting customers to big car manufacturer dealership

In order to obtain new customers we promoted to potential customers through GDN. Using custom categories to distribute to potential users, and implementing analytics to adjust to the right method we were able to return with a low CPC.

Acquiring new members to job info site

Utilizing dynamic re-marketing we used variations of creative ads based on job information. The performance of remarketing was high with a CPA of about 30% and we were able to deliver to the right users not just through GDN but other platforms too