What can we do for your business?
- Do you want to directly approach Facebook users?
- Do you want to create specific ads that target things such as work experience or education?
What is Facebook advertising?
Facebook ads are ads that appear on Facebook news stream and to the right on both mobile and web. Ads are distributed to users in regard to keyword searches and website views as well as specific demographics.
Benefits of Facebook Advertising
Facebook ads allow for very specific targeting, which makes the overall reach much more affective in finding the right users. Another point is through Facebook ad manager you deliver ads to Facebook affiliated sites, moreover being able to reach users outside of Yahoo & Google ad networks. The wider Facebook user network including Instagram etc increases reach and results
Facebook ads appear to like-minded people and target users with similar interests to friends.
Facebook Ad Features
Segment targeting not possible with other ads
Using Facebook ads to target specific demographics.
By specifying age, location, gender, hobbies etc. to distribute advertising.
Wanting to target users within the Tokyo ward for a nursing home, Facebook allowed us to pinpoint targets to “Men & Women over 40 in towns with nursing homes”
Mind-blowing targeting demographics
Love interest: Women、Men、Women & Men、Unknown
Education: Masters, doctoral, college, university and vocational school student, grad school, graduate, professional degree, junior workers, high school.
Career-industry: IT/technology, art, entertainment, sports, media, computer and mathematics, personal care, business and financial, health care and medical care, management, traffic and transport, security services, business, community welfare and social welfare, retail, construction and engineering, construction, education and libraries, law, seasonal labor, science, management administration, cooking, food services, agriculture, fisheries and forestry etc.
It is possible to set specific targeting that are not available with other ad platforms.
Goal to attract people to seminarts for dental hygenist employment. Targeting users at specific dental hygenist schools and universities and users with similar behaviours and interests. Specifying the user led to an increase of applicants.
Important to look into operation when increasing the results of ads
Facebook ads allow you to set your own targets, from number of clicks to conversion through a detailed management screen. By setting targets you are able to see detailed data for each ad.
By analysing data, you can edit and change the operation as you go; bid amounts, clicks etc. can all be reviewed and content setting arranged to suit your targets.
Retargeting ads also available on Facebook
Users who visit your website can then be targeting through Facebook ads for a double pincer advertising strategy.
As well as listing and DSP, installing tags on your site to create re-target ads that distribute to users with specific interests that relate to your brand or service.