DSP (Demand-Side Platform) Ads Next Generation Ad Service

What can we do for your business? Automatic optimization to regulate distribution and unit price

  • Do you want to approach potential customers?
  • Do you want to advertise on networks other than Yahoo! & Google?

What is DSP?

DSP (Demand-side Platform) distributes display advertising to a large network of services and website portals.
Rather than optimizing ads on a site by site basis, DSP allows for optimization of a per-use basis to a specific target audience.

What is DSP?

Service

DSP Advertisement Investment Agency

Our firm has uses MicroAd’s BLADE, Sonet Media Networks Logicad, United Ltd.’s Bypass and other DSP platforms. Being selective in optimal DSP according to the features of services and operations will support its improvement.

DSP Features & Effect

Highly effective in automatic optimization for users

DSP targets specific users that will generate the highest conversion automatically by looking into how users have interacted with similar advertisements.
A good DSP tends to look deep into the relationship between goods and services and creating a logical distribution of ads to target users.

Re-targeting distribution

Using DSP re-targeting to target specific users who have visited your site for more accurate ad distribution. DSP will also re-target ad distribution to users who will have a higher percentage of conversion rather than evenly distributing ads to all users.

Using cognitive measures to target a large range of users

Using keywords to distribute search advertising allows for a greater effect when targeting users who have potential or needs for your brand. Expanding recognition by using cognitive measures increases the amount of high prospective potential users.

J-Grip features of DSP ad operations

1. Selecting a DSP that matches with certain products or services

It is easy to lump DSPs together however there is a greater logic behind getting the best results. There can be a big difference between DSPs that use the same re-targeting for specific services. Using our operational experience, we create the optimal connection between DSP and certain platforms for maximum output.

2. Careful selection for maximum results of indirect DSP

The main feature of DSP is increasing the CV amount through automatic optimization, increasing the effect of ads by developing a method that increases potential customers without previous knowledge of the client’s services. It is possible to use specialized target advertising through several platforms, eg. T Points which work in unison with MicroAd Blade or Rakuten Data and can be utilized via Rakuten DSP.

3. Using DSP for B2B operations

DSP is a service that is used mainly for B2C via CV, there is however the possibility of targeting businesses through DSP. J-Grip have many cases of larger industries using DSP to target B2B distribution.

Success record

E-commerce site for male cosmetics

By distributing ads through Logicad we were able to surpass the number of acquisitions that we previously got through YDN & GDN. The timing allowed us to strengthen our entire web marketing promotion which led to an increase in conversions.

implementing DSP through 3 different channels we were able to clearly identify which led to the best results. By testing each we then focused on the main channel, increasing new customers whilst stabalising CPA

E-commerce site for male cosmetics

By distributing ads through Logicad we were able to surpass the number of acquisitions that we previously got through YDN & GDN. The timing allowed us to strengthen our entire web marketing promotion which led to an increase in conversions.

implementing DSP through 3 different channels we were able to clearly identify which led to the best results. By testing each we then focused on the main channel, increasing new customers whilst stabalising CPA