content marketing to increase customers The secret of success is in the editing

What can we do for your business?

  • Not sure where to start, or don’t have the resources.
  • We tried writing but to no avail, the writers we used are not to the level we expect.

Content marketing can not succeed without a great editor.

Having a pro editor in control of article quality is consistent through all good books, magazines and web media.

In a lot of cases of content marketing and owned media, a company will ask a third party writer to create content for them. the writer may not have a full understanding of the clients overall needs or products, however instead of the client checking and rewriting the articles they are sent straight to the production team to upload to the web. Not until a lack of results or no increase of customers is noticed does one realize where the mistake was made.

Why is content marketing really important?

Creates an environement for users to access more information than in simple advertising.

Content marketing is the base key for connecting the two points of “What the company has to offer” and “What the user wants to know”. Content marketing allows for a wider reach to users that want more information regarding a company’s services, working in unison with advertising, content marketing helps expand that knowledge. Users feel they are not being forced to read the information provided but are drawn to it and more likely to be turned into potential customers.

SEO of the past

Problems with SEO of the past
・Increase page numbers by spreading thin information across a large number of pages.
・Having obtrusive keywords throughout the text.
・Rewriting or copying content from other sites.
Low quality content is at high risk of Panda update!
Google evaluates content that is valuable to users.

Organic search and attracting users through SNS

Separating articles appropriately though categorization and tagging.
Implementing site design to optimize lead generation.

1. Influencing articles and category pages through search engines.
2. Expanding article reach through social media users.
3. Generate article page views through social media.

Providing accurate information

There is a lot of unverified information online.
There is always a possibility of damaging a brand’s image by posting articles written by people who have an unclear image or use unreliable sources.
It is important to have clear and accurate information so users do not feel they are being misled with biased information.

Creates an environement for users to access more information than in simple advertising.

Content marketing is the base key for connecting the two points of “What the company has to offer” and “What the user wants to know”. Content marketing allows for a wider reach to users that want more information regarding a company’s services, working in unison with advertising, content marketing helps expand that knowledge. Users feel they are not being forced to read the information provided but are drawn to it and more likely to be turned into potential customers.

SEO of the past

Problems with SEO of the past
・Increase page numbers by spreading thin information across a large number of pages.
・Having obtrusive keywords throughout the text.
・Rewriting or copying content from other sites.
Low quality content is at high risk of Panda update!
Google evaluates content that is valuable to users.

Organic search and attracting users through SNS

Separating articles appropriately though categorization and tagging.
Implementing site design to optimize lead generation.

1. Influencing articles and category pages through search engines.
2. Expanding article reach through social media users.
3. Generate article page views through social media.

Providing accurate information

There is a lot of unverified information online.
There is always a possibility of damaging a brand’s image by posting articles written by people who have an unclear image or use unreliable sources.
It is important to have clear and accurate information so users do not feel they are being misled with biased information.

In order to achieve the best possible success when creating online media, it is imperative to have professional editors, understanding of web marketing such as SEO and SNS as well as comprehensive knowledge of site creation and design.

Why J・Grip’s content marketing?

J・Grip uses its extensive knowledge in industry trends and client needs to create articles that not only support brands but attract customers. Using client experiences with failure we are able to guide and create packages that fit the needs of all.

Why J・Grip’s content marketing?

3 important points to our package content marketing business service.

CDS (content direction service) From site design to articles all in one package

1.Provided writers within Japan, professional writers across all genres.

2.An editor to manage orientation and taste is provided for every client.

3.Keyword settting, SEO implementation and site structural design all in place to attract users.

4.High quality design based on clients requests.

Regular plan

Regular plan

site design / production
・ SEO keyword implementation
・ Site map production
・ Design
・ CMS implentation
・ Smart phone responsive

operation/article posting
・ site maintenance/operation
・ 20 articles per month
・ Access analysis and SEO reporting

Light plan

site design / production
・ SEO keyword implementation
・ Site map production
・ Design
・ CMS implementation
・Smart phone responsive

operation/article posting
・ site maintenance / operation
・10 articles per month

Article only plan

Article amount on consultation.
Interview articles and photoshoot also a possibility.